Every one of Blizzard’s direct sales was a win for gamers who got to skip the midnight line-up, and a slap in the face to video game retailers. As digital downloads take over the game market, where does that leave storefront game retailers like GameStop?Ī big chunk of those direct downloads came from Blizzard’s Annual Pass program, designed to shore up flagging WoW subscriptions. It turns out that a huge proportion of those 2 million Diablo III presales were direct-to-consumer downloads that bypassed retailers. Together, those two facts signal a massive re-alignment of how games are sold. ![]() The same week, though, video game retailer GameStop announced a worse-than-expected quarter of falling revenues led by plummeting in-store sales. Before it even launched, Diablo III had sold 2 million copies, making it the biggest game release of the year by far.
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